Integrated advertising and marketing agency bigdog, announced that it has been appointed by Volkswagen Commercial Vehicles in the UK. The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch. Laura Bignall, National Communications, Retail and Digital Marketing […]
Hydrogen has been appointed as social media agency for whisky brand Highland Park’s global social channels, following a competitive pitch process. Part of the Edrington Group, award-winning single malt whisky brand Highland Park is distilled in Orkney, but is sold throughout the world, with a strong presence in areas such as the US, Hong Kong, […]
Dept, a leading creativity, technology and data agency in Europe has acquired Rocket Insights, one of the fastest growing product agencies in the United States. Rocket Insights has an extensive track record of delivering innovative products and services to clients like Foundation Medicine and Fox, and was responsible for the award-winning Virgin Pulse Apple Watch […]
Kinecto has announced that it will complete its integration into Isobar and will rebrand to become Isobar Romania. The team will further power Isobar’s creative and digital capabilities in the market, delivering experience-led transformation powered by creativity for clients. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world. […]
March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
British Cycling, the UK’s largest cycling organisation and the national governing body for cycle sport, has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency. The account, awarded to PHD following a competitive three-way pitch, will focus on connecting British Cycling with UK cycling enthusiasts and driving participation in its […]
Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential OOH across six offices. This purchase only affects Grandesign’s traditional vertical, […]
Ford Motor Company has appointed Unlimited Group to provide dealer marketing strategy and support for all Ford UK Dealers via a new on-site agency based with the team at its head office. Having introduced Unlimited Possibilities, a data-led approach using human understanding alongside a robust planning methodology CatalystÓ, Ford is the latest win for Unlimited Group under the leadership of new Group […]
Outdoor retailer Outdoor and Cycle Concepts has appointed Arena Media, part of Havas Group Media, to handle the UK media planning and buying business for Cotswold Outdoor and Snow+Rock. Cotswold Outdoor and Snow+Rock chose to appoint Arena Media to the account following a competitive pitch. Arena Media will work with the two brands to help […]
Teads, The Global Media Platform, has appointed communications agency Bluestripe Media to support its mission in providing the best advertising experiences for brands, publishers and consumers. The appointment marks a new era for Teads, celebrating its shift from video advertising to becoming one of the world’s largest media platforms. Bluestripe will work with Teads to develop a […]