Mindshare, part of WPP, has been selected as online car buying platform, carwow’s, UK media partner. The appointment follows a competitive two-month pitch process involving five agencies. The account will be handled by Grow, a specialist division of Mindshare dedicated to working with businesses of the future – high-growth and category innovators, such as carwow. […]
HERE Technologies, a global leader in mapping and location platform services, has appointed Digitas, The Connected Marketing Agency, as its global media agency. HERE awarded Digitas the account after a competitive pitch against numerous other media agencies. A core team based in the UK will lead the account across key markets globally. The account […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
carwow – the new car buying comparison site that was named the sixth fastest growing company in Europe by the Financial Times – has appointed TBWA\London as lead creative and strategy agency after a competitive pitch. The account, which is worth over £5-million in UK media billings, was previously held by Creature London. Because the carwow product experience […]
Zoopla, the UK’s most comprehensive property portal, has appointed multi-award-winning agency Lucky Generals as its new creative partner. Lucky Generals, chosen after a competitive pitch process, will help Zoopla bring to life its brand and highlight the role the company plays in the lives of renters, buyers, sellers and landlords. Their work with Zoopla will […]
Online photo printing company, Photobox, has appointed eight&four as a creative and media agency to its select roster of agency partners. The agency has been appointed to support on creative and media strategy, video and digital asset production and media planning and buying in order to reach new audiences for Photobox. eight&four’s immediate remit is […]
BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]
Havas Media has extended its relationship with Sherwin-Williams, a global leader in coating products, after being awarded the media planning and buying business for its wood care and performance paints brand Ronseal. The agency already handles media planning and buying for Sherwin-Williams-owned paint brand Valspar, having been appointed in 2015. The appointment follows a strategic […]
The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]
Greenhouse Sports, a sport-for-development charity, has appointed Dark Horses to work on an awareness and fundraising campaign. The London-based charity uses sport to engage young people and improve their life chances. Founded in 2002, the charity now manages 50 sports coaching and mentoring programmes a year working with nearly 8,000 children in schools in disadvantaged […]