Abarth, the FCA Group-owned car brand, has appointed krow to work on its UK advertising. The account moves to krow, which handles Fiat’s UK creative account. krow’s brief covers Abarth’s UK advertising across channels including TV, press, radio and OOH, and the first work from the agency is a radio campaign that is expected to […]
Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, […]
Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the SEA LIFE TRUST. HeyHuman will deliver interactive, immersive installations that highlight the SEA LIFE TRUST’s ambitious beluga whale project. It will roll out in seventeen different SEA LIFE centres across six countries including the United […]
ADvendio, a Salesforce- built advertising management software for media owners and publishers, has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specialising in digital advertising and marketing in the APAC region. T-Shape Consulting will be responsible for growing ADvendio’s footprint in developing and emerging markets in Asia Pacific, assisting publishers’ ad sales […]
Elland-headquartered Vapour Cloud has enlisted the support of marketing automation platform Force24, as the tech firm ploughs on with its next chapter of growth. Vapour recently hit the headlines when the board announced a £10m pot to fund at least two acquisitions before the end of 2018. But with plans to expand to a £12m […]
French optician Acuitis is rolling out its new store concept to more than 40 stores in the UK, with design, in-store communication, digital marketing and out-of-home advertising all through retail agency Blackdog. The optician has trialled the concept at its Tottenham Court Road, Milton Keynes and Oxford sites and its success has triggered the need […]
Elmwood, one of the world’s most effective brand design consultancy, has signed DigiBete, an award-winning, patient-centred video sharing platform and educational resource about Type 1 Diabetes, as the maiden entrepreneurs for its 12-week accelerator programme, Elmwood LaunchPod. The free to access national Diabetes platform, DigiBete.org, celebrated its launch in February 2018 and has received much […]
Unlimited Group, the digital and technology-based marketing services business, and one of the UK’s largest Independent Agency Groups, has reported significant profit growth in their first full financial year post privatisation. Despite a climate plagued with speculation around Brexit and general uncertainty, the Unlimited Group is driving an optimistic outlook having benefited from major UK […]
Burns Group, a leading brand transformation and advertising company, announced that it was selected by North American Breweries, a top ten brewer in the US, as its Agency of Record. In this role, Burns Group will lead integrated marketing planning and creative efforts for North American Breweries’ brands, including Labatt, Seagram’s Escapes, and new brands […]
Glasgow specialist social media agency Hydrogen has celebrated its second anniversary with the news that it has tripled its turnover year-on-year, as well as having won over five new clients. Having started as a three-person company sat around a kitchen table in Hamilton, the past 12 months has seen Hydrogen being appointed by clients such […]