Hometown appoints Don Larotonda as its first Strategy Director

Hometown appoints Don Larotonda as its first Strategy Director

Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]

IPM appoints Lord Guy Black as President

IPM appoints Lord Guy Black as President

The Institute of Promotional Marketing (IPM) has appointed Telegraph Media Group executive director and Commonwealth Press Union chairman Lord Black of Brentwood as its president. This the first time that the IPM has appointed a president and he joins a senior line-up that includes chairman Graham Temple, vice-chairman John Sylvester and new MD Carey Trevill. […]

Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

Maxus Strengthens Global Board with Two New Roles

Maxus Strengthens Global Board with Two New Roles

Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]

H.J. Heinz Company & Kraft Foods Group Agree Merger To Form The Kraft Heinz Company

H.J. Heinz Company & Kraft Foods Group Agree Merger To Form The Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]

Mondelez International Become Official Snacks of Major League Soccer

Mondelez International Become Official Snacks of Major League Soccer

Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]