Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Microsoft has bought Nokia’s Devices & Services business in a deal worth £4.6 billion. The move sees Microsoft acquire Nokia’s mobile phone and smartphone businesses as well as its internal design team, which has worked on products including the Nokia Lumia smartphone range. Around 32 000 Nokia staff will transfer to Microsoft. Marko Ahtisaari, Nokia’s […]
Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]
WPP has reported a pre-tax profits rise of 19 per cent in the first half of the year, and says the recent merger between rivals Omnicom and Publicis presents it with ‘enhanced opportunities’. The half-year results are the first time WPP has reported to the City since the mega-merger between its rivals in July. As […]
Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]
TV and digital revenues boosted Univision to double-digit growth for its second-quarter earnings results. The Spanish-language TV and media company had nearly a 30% gain in profits to $40.7 million compared with the year-ago profit of $31.8 million. Revenue rose 10.4% to $676.5 million. TV and digital revenue rose, while radio revenue was unchanged. Randy […]
Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. The Sports Retailers to promote trainers exclusive to its stores. Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot […]
Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]