GSK and Saatchi & Saatchi have launched a film as part of a new campaign for Voltaren’s pain relief gel, which uses a witty, tongue-in-cheek link between the sound of pain and the sound of Opera. It’s a universal truth that people tend to ignore or accommodate everyday pain, hoping it will simply go away. […]
India is a cricket crazy country and things are about to get intense. For a fan, it’s when logic and reason take a backseat to unbridled cricket love and make way for lucky rituals and personal superstitions. ‘Trend Your Luck’ celebrates that quirky side of Indian cricket fandom in a humorously endearing way. The film […]
From June 6th, Lime, a leading French electric scooter brand, is speaking out for the first time about its riders’ behaviour. Unlike the USA, the France has seen rising tension over electric scooter users’ bad behaviour that has led to negative media coverage. With a lighthearted print campaign by Buzzman, Lime is changing the conversation […]
The&Partnership group’s AllTogetherNow, have launched Onken’s new multi-channel master brand campaign, “Feed Your Inner Happiness” across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner […]
The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great […]
Droga5 London has developed the brand identity and launch campaign for London’s first cultural riverside linear park on Greenwich Peninsula. Working with Greenwich Peninsula, London’s new creative neighbourhood, Droga5 London was responsible for naming the new outdoor destination, The Tide. Droga5 London developed the visual identity and campaign assets for the launch, including Turning Tides […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]
June 6 marks the 75th anniversary of the D-Day landings. And yet there is still no permanent British memorial to honour the thousands of soldiers under British command who laid down their lives for our freedom. That’s what the Normandy Memorial Trust (NMT) is trying to change. Nationwide has decided to support their cause by […]
From 3 – 16 June, the Vienna Tourist Board is launching a new ad campaign called ‘Unrating Vienna’ across the London underground, Waterloo station and digital bus stops throughout the city. Asking the question, ‘So who decides what you like?’ the campaign focuses on the highly topical area that has a huge impact on the tourism […]
Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]