As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]
Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]
Throughout 2018, Time Out will deliver a comprehensive pan-European campaign for Marriott Rewards, the global hotel loyalty programme ‘that gives you more’. Multi-channel advertising across print, digital and social as well as a series of branded content aim to inform and inspire people to discover more about the loyalty programme’s new Marriott Rewards Moments platform, […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
AirAsia recently commissioned Naga DDB Tribal Malaysia to create a campaign to promote their unique destinations in China and India. Director Carolyn Chon of Tankers, an affiliate of Malaysia headquartered production company Directors Think Tank, directed the films with two weeks on the road, a crew of four and no shoot board. Armed with a […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
We’ve teamed up with @MrsGiFletcher for the Barclaycard 31 Day Challenge, where she’s starting something new every day this month. #StartToday https://t.co/Sv4HUqPQwJ pic.twitter.com/LBcXFvzw4c — Barclaycard (@Barclaycard) January 1, 2018 Barclaycard is launching the ‘Barclaycard 31 day challenge’ with influencer Giovanna Fletcher, to prove that at a time of New Year’s resolutions, it is easier than […]
Fitbit recently launched ‘Fitbit 3D World’, a 20” spot to promote the wearable technology this Christmas. Created by Dublin-based agency Boys and Girls and animation production studio, Cookie Studio, the promo transports viewers to a fitness-filled three-dimensional world of winter sports and activities. In the film, viewers make pitstop visits at an array of festive activities. […]
Itau Bank launched their end-of-year film – “I Am The Future†– narrated by the actress Fernanda Montenegro, as part of the bank’s end-of-year trilogy campaign by ad agency Africa. Inspired in humanity’s relationship with the future, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, […]
‘First Steps’ created by AMV BBDO and produced by Great Guns is a charming 60” spot for BT Mobile, which highlights the importance of being present for life’s unmissable moments. Directed by Great Guns’ Olly Blackburn, the intimate 60” film focusses on a young family. Beginning in their home, we see the couple and toddler […]