Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]
bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, […]
Mumsnet, the UK’s biggest site for parents, is exclusively showcasing a new comedy series on the madness of modern motherhood: Bad Mother, with the first episode available to view on Friday 23 June. The very real, very relatable, very sweary web series follows a beleaguered stay-at-home mum (Star Stories’ Laura Patch, with Kevin Bishop as […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
Havas Media UK has appointed Matt Adams as its new Chief Executive Officer (CEO). The appointment follows Paul Frampton’s promotion to CEO of Havas Media Group UK & Ireland in January this year. As part of Frampton’s investment and succession plan, Adams will join the Group’s senior leadership team, made up of Managing Director of […]
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled RAF100. Coley Porter Bell was charged with a brief […]
Digital and creative agency, Catch, is announcing its latest digital campaign with Thomas Cook Airline, entitled #CatsOnAPlane. The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays. #CatsOnAPlane […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/DANONE_SHADOW_60_SEC_2016-05-12_1800.mp4[/KGVID] Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats […]
krow communications launches the second phase of the successful Virgin Trains ‘Bound For Glory’ campaign, with ‘RACE’ on Saturday 14th May. The first phase of the campaign launched in September 2015 with the heart-warming story of a young man who meets his girlfriend’s family for the first time – winning them over as the world’s […]