As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]
Transport for London (TfL) has launched a ‘Travel Better London’ Poetry Initiative to coincide with National Poetry Day on 3 October. Devised by M&C Saatchi, the campaign has been created to encourage happier considerate behaviour amongst commuters with a combination of written poems forming the print element and live performances from some of the 13 […]
Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
http://www.youtube.com/watch?v=nMi9swYqbN4 As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera […]
In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]
http://www.youtube.com/watch?v=nql49wrkURY Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom […]
http://www.youtube.com/watch?v=LWSATp0-YUY Simply Be has launched a series of new films as part of its Autumn/Winter campaign for the season ahead. Developed by Maker Projects, a creative content agency, the films focus on new items or innovations to the collection, including shirts, bras for all occasions, autumn work wear, biker jackets and dresses. Filmed over six […]
Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
http://www.youtube.com/watch?v=e6hlpxnI8SM Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital. Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]