TBWA\RAAD have launched their latest campaign for the INFINITI Q50 in the Middle East. The brand plans to hijack the conversation around the biggest tournament on the planet, without being an official sponsor. As the Middle East gets ready for Russia, so do the official and non-official sponsoring brands. In a field where big budgets […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]
Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]
Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]
Inchcape, one of the UK’s leading franchised vehicle retailer groups, who partner with market-leading automotive brands such as, Audi, BMW, Jaguar Land Rover and Mercedes-Benz, joined forces with Kagool to deliver an exciting new web project that encompasses some of Sitecore’s most cutting-edge features. The web build took the automotive company’s 11 existing brand websites […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
The rolling countryside, the dapple of light through tree branches, the little moments of romance you pass on a street corner—they’re visual experiences many of us take for granted when riding in a car. And for those who can’t see, the idea of looking out the window of a moving vehicle symbolizes the wide […]
DDB Latina Puerto Rico have launched two new print and out-of-home (OOH) campaigns for retail giants Walmart and automobile manufacturers, Volvo. Walmart The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show […]