Cheil UK has launched a campaign today that harnesses the power of a tweeting kettle, to support and boost donations for the charity Maytree, who care for people in a suicidal crisis. The kettle has been specially adapted so that each time it is turned on, a sensor within the kettle will publish a tweet, […]
Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, launches June 15 with the ambition of stopping women dying from breast cancer by 2050. The largest breast cancer charity in the UK, Breast Cancer Now has vowed to fund the brightest researchers from across the UK […]
A team of entrepreneurs and business leaders will begin an expedition to the North Pole on the 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs. The expedition, titled ‘Arctic Enterprise’, will see twelve amateur and professional […]
Creative direct marketing agency Soul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless. Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol […]
http://www.youtube.com/watch?v=1T0Ja8PyBDc Taylor James, integrated creative production studio, has teamed up with agency CDM, New York, to create a fully animated short film for American Heart Association. Launched at the charity’s annual gala aboard HSS Intrepid, the animation educates and inspires us to combat heart health through tales of 3 inspirational young heroes. Designed and produced […]
http://www.youtube.com/watch?v=ejJCioeHTEM Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be […]
Communications agency Exposure is celebrating after raising £29,500 – and smashing its £20k target – for its chosen charity SE1 United, as part of a month-long charity auction that ends on the 31 October. The progress of the initiative was announced at a glittering event at the Bankside Vaults on London’s South Bank, held to […]
Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]
Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]