On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
“With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” That’s according to Rory Hamilton, partner and Executive Creative Director at international award winning Dublin based creative agency Boys and Girls. He’s talking about […]
Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realised that the words to the familiar song had been changed with lyrics […]
M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]
For the first time in 7 years it snowed across the UK. With snowfall becoming so rare, it didn’t just make the front page of every major paper in the country – it was even celebrated. So the thought of losing it forever would be devastating. Martin London saw this as an opportunity to get […]
The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]
For the 2017 holiday season, Mazarine produces the “Enchanted Holidays” international campaign for Viktor & Rolf (L’Oréal Group). Fully integrated, the operation, that celebrates the “perfect gift” according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program. Central […]
In the chaos, excitement and joy of birth, it’s easy to forget to thank the people who get you through it, the midwives. Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel under-appreciated despite putting new life […]