This Global Handwashing Day, Godrej protekt brings you the cutest #HandwashConfessions

This Global Handwashing Day, Godrej protekt brings you the cutest #HandwashConfessions

Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.  Taking us through […]

Leo Burnett boosts creative department with array of new talent

Leo Burnett boosts creative department with array of new talent

Leo Burnett has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything from experiential stunts to fully-fledged 360 campaigns for the likes of Disney, Gumtree, Carlsberg, Audible and, most […]

Understanding What Really Makes Millennial Consumers Sip

Understanding What Really Makes Millennial Consumers Sip

Stock video company Dissolve recently poked fun at the lengths many will go to in order to capture the Millennial market in its video, This Is A Generic Millennial Ad. While many brands may be guilty of committing some of the stereotypical ‘crimes’ portrayed in the film, including ‘unforgettable’ moments, internet slang, and a large […]

BETC appoint Lennie Stern as Head of Creative and Entertainment Strategies

BETC appoint Lennie Stern as Head of Creative and Entertainment Strategies

BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few. […]

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Sarah Mannerings is a star that has been shining bright in the design word for over 10-years now. She is an extremely talented, creative and passionate interior designer with a lifelong love of […]

Serviceplan embodies the true spirit of Harley Davidson in drinkable form

Serviceplan embodies the true spirit of Harley Davidson in drinkable form

Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes.  Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

JWT Amsterdam’s Bas Korsten on cultivating creativity within and being on the forefront of innovation

J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]

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