To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]
Esquire partnered with startup Volio to create the ‘Talk to Esquire‘ app, which offers advice and recommendations from three of the magazine’s columnists. Nick Sullivan, David Wondrich and Rodney Cutler will ask you questions about your needs and preferences, “listen” to your answers through voice-recognition technology, and then give pre-recorded responses about what’s right for […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]
SAINTNICKS, founded last year by Fraser Bradshaw, former managing director of McCann Erickson Bristol, has acquired South West design agency Duttons, effective from 1st March. SAINTNICKS now has over 20 staff and has moved into new central Bristol offices at Temple Quarter, next to Temple Meads train station in the heart of Bristol’s growing new […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
Bates Asia and CHI & Partners announced today the formation of a joint venture, Bates CHI & Partners, a ‘new model’ network with deep roots in Asia and world-class creative credentials. The new network immediately doubles the size of both businesses. The agency will give western clients direct access to strong market capabilities across Asia’s […]
Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous […]
MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]