To drive awareness of the London charity Greenhouse Sports, Dark Horses, the sports creative agency, has brought sports and the arts together in one activation by creating two unique table tennis tables with Art of Ping Pong and artists Hattie Stewart and Rob Flowers. They will be open for anyone who wants to pick up a […]
As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses. Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]
Greenhouse Sports, a sport-for-development charity, has appointed Dark Horses to work on an awareness and fundraising campaign. The London-based charity uses sport to engage young people and improve their life chances. Founded in 2002, the charity now manages 50 sports coaching and mentoring programmes a year working with nearly 8,000 children in schools in disadvantaged […]
Dark Horses, the sports creative agency, has hired Anomaly’s Nicky Russell as COO, WCRS’s Matt Readman as Head of Strategy and Leo Burnett’s Kate Tweed as Business Director. The appointments will bring further rigour and experience to the agency following a period of significant growth on the back of new business and creative success. Nicky […]
Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]
Sportsbet.io, a rising star in the online betting industry, is capturing and recounting some of the extraordinary stories of the players, coaches, fans and officials, who have defied the odds to take to the world stage at the upcoming CONIFA Sportsbet.io European Football Cup 2019. Called “Defy The Odds” and developed by London based sports […]
London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]
Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]
Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]