The First Instagram Ad Rolls Out

The First Instagram Ad Rolls Out

Instagram announced that it would be introducing ads two months ago. A week after giving its users a sneak peek at what its ads would look like, the first ad has arrived on the app. According to TechCrunch, the first ad to roll out is from designer , which looks like a regular photo posted […]

Corvette Stingray Presents “The World’s First Reverse Test Drive”

Corvette Stingray Presents “The World’s First Reverse Test Drive”

http://www.youtube.com/watch?v=0fo0RH2G9FA&feature=youtu.be It’s true – the 2014 Corvette Stingray can literally read the driver’s mind in Commonwealth’s “World’s First Reverse Test Drive” campaign. Using brainwaves to illustrate what it’s like to reverse test drive the vehicle, the production company B-Reel and Commonwealth looked to five professional drivers to illustrate the concept. B-Reel strapped each driver with […]

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]