Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled on September 9 ahead of its display at […]
Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]
http://www.youtube.com/watch?v=3vJcd2OPkDE Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland […]
https://www.youtube.com/watch?v=oLFPn4Fq_xs BMW’s first electric car, the BMW i3 is to be promoted through an interactive 360 degree film developed for smartphones and tablet audiences, aiming to offer a virtual test drive of the vehicle. The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within […]
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]
Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
In honor of International Bacon Day on August 31, car makers Ford have decided to celebrate their favorite meat—by offering new car buyers a chance to add a side of bacon to their purchase, if they desire it. To order a side of bacon with your new car, go to Ford’s dedicated microsite that allows […]
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site. The new logo, which is being used on YouTube’s Facebook and Twitter pages, as well as apps, features a red play button within a white bubble, as well […]