Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]
We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]
Leading independent media and marketing consultancy, Ebiquity, announced the release of its newest report “TV at the Tipping Point.” The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that the market is soon approaching an inflection point. The consultancy predicts that by 2022 there […]
Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Vincent Vaussion as its new Global Partnerships Director. Vincent will be responsible for developing partnerships with merchants looking to target customers through Google Shopping Ads, across the group’s key European markets. This scheme offers retailers an average advantage […]
e3creative, one of Manchester’s most successful digital agencies has joined international digital agency, Dept. Founded in 2010 by Jake Welsh, e3creative works with forward- thinking brands to create refined, impactful and inspiring digital experiences. With e3creative joining, Dept UK strengthens its service portfolio to match client demand, namely creative and digital marketing. e3creative will be able […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Ahmad Tea, the global tea company has appointed Southpaw as their creative digital agency. The agency, which won the account following a competitive pitch process, will provide social strategy, content creation and distribution for Ahmad Tea across more than 80 markets around the world. Its first work for Ahmad Tea will break in March 2019 […]
Technology PR & marketing agency, Grammatik, has appointed Glenn Matchett as Managing Director. In this new role, Matchett will work alongside the CEO, drawing on his experience from globally recognised entertainment businesses like MPC, Sky, UKTV and Virgin Media. Matchett will lead the overall focus for Grammatik’s client portfolio, overseeing the management team and developing […]
Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]