Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign. Called ‘Journey’, the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes. Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey […]
Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage […]
HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Lloyds_to_the_Stars_40sec_lbx_AGENCY_vsn_10-27_16h59-720p_HD_Quicktime.mp4[/KGVID] Lloyds Bank has launched a new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay, as part of a £4 million Christmas campaign. The ad, created by RKCR/Y&R, follows the story of a little girl who decides that a star would […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/Lloyds_Florist_30s_MASTER.mp4[/KGVID] Lloyds Bank is celebrating the country’s small business owners, from florists to electricians, with a new campaign to launch its Business Current Account. The campaign, created by RKCR/Y&R, features three online films showing different small business owners getting their time in the spotlight that Lloyds Bank thinks they deserve. The first film, […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]
Gary Barlow has teamed up with Comparethemarket.com’s meerkat mascots in an ad campaign, ahead of the launch of the singer’s latest album. http://www.youtube.com/watch?v=8A__RJy_HU8 A 30-second teaser spot airs on November 18 on ITV during ‘Coronation Street’ and will be followed by a second ad later in the month. In the ad, Aleksandr Orlov – the […]
Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]