Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]
Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest — and most digitally focused — global campaign to date. And the rising sports brand is not stopping there: Longtime endorser Michael Phelps will join the campaign in March via a short film, and the brand will […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/New_look_for_Premier_League_from_2016_17-474457592.mp4[/KGVID] February 9 saw the launch of a new visual identity for the Premier League, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created an identity that includes a modern take on the lion icon – a symbol that […]
Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]
The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]
Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]
Skincare brand Pond’s Men has launched its latest advert featuring Bollywood actor Varun Dhawan and Indian football hero Baichung Bhutia. The two stars square off in a thrilling high-energy film that celebrates the football season. The video was conceptualised by Jack in the Box Worldwide and produced by Sniper, both brands of The 120 Media Collective.
When J. Walter Thompson won the creative mandate for Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata after a multi-agency pitch in June this year, the brief to the agency was to make ATK a true leader – on the pitch and in the minds of its fans. In order to […]