The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]
Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]
Skincare brand Pond’s Men has launched its latest advert featuring Bollywood actor Varun Dhawan and Indian football hero Baichung Bhutia. The two stars square off in a thrilling high-energy film that celebrates the football season. The video was conceptualised by Jack in the Box Worldwide and produced by Sniper, both brands of The 120 Media Collective.
When J. Walter Thompson won the creative mandate for Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata after a multi-agency pitch in June this year, the brief to the agency was to make ATK a true leader – on the pitch and in the minds of its fans. In order to […]
Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann. In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They […]
CP+B London has launched a new campaign for Turkish Airlines, starring football star Dider Drogba. Entitled “How Do You Make A Didier”, it condenses the busy life story of Didier Drogba into 60 seconds to showcase how travel has made him the man he is today. Drogba has travelled and lived everywhere from his native […]
Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]