Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. The club launched its 2013/14 crest, which was designed by its in-house graphics team, earlier this year. However, following online protests from fans, the club almost immediately announced that it would drop the mark […]
http://www.youtube.com/watch?v=BPkitdlOYEs As Ford is sponsoring the 2014 UEFA Champions League Final in Portugal, the ad agency Wunderman has helped them “look” for the next generation of soccer champions by placing a trophy on the streets. A challenge was issued to the public to see if they could lift the trophy just like a UEFA champion—although […]
Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
EA Sports has launched an integrated ‘We are Fifa 14’ campaign created by Wieden + Kennedy Amsterdam. The campaign is centered around a 60-second film depicting Fifa 2014 as an armada, with gamers from all over the world gathering together for the new edition. But unlike the usual armada with sailing ships, the Fifa 2014 […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]