Adidas urges players to ‘unfollow’ Messi in a bid to move football marketing from hero worship

Adidas urges players to ‘unfollow’ Messi in a bid to move football marketing from hero worship

wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow” him and develop their own playing style. […]

Mondelez International Become Official Snacks of Major League Soccer

Mondelez International Become Official Snacks of Major League Soccer

Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]

Budweiser & Sky Sports launch search for UK’s amateur Dream Goal of the season

Budweiser & Sky Sports launch search for UK’s amateur Dream Goal of the season

Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country. Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of […]

2014 FIFA World Cup Brazil Fan Zone Opens in Doha

2014 FIFA World Cup Brazil Fan Zone Opens in Doha

Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha, inviting fans from across Qatar and the region to watch FIFA World Cup matches live in a state-of-the-art, purpose-built, cooled environment. The […]

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]

Jamie Redknapp stars in Nivea Men’s social media campaign

Jamie Redknapp stars in Nivea Men’s social media campaign

Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men. The campaign allows Facebook users to send personalised video clips of Jamie Redknapp hosting a fictitious show called ‘Redknapp’s Grassroots Round Up’. Users can insert photos of their friends into the videos and choose specific […]