Paddy Power ties with Stonewall to support gay footballers

Paddy Power ties with Stonewall to support gay footballers

Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]

Premier League ads offer cut grass smell and crowd cheers

Premier League ads offer cut grass smell and crowd cheers

A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]

Peter Crouch signs up for Virgin Media BT Sport push

Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty. The ad, which promotes the availability of BT Sport on the Virgin Media platform, uses the strapline: “Make sure you start the season with the right team” and reunites […]

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg has launched an interactive website to accompany its official beer of the Barclays Premier League status, offering fans a live real-time data feed monitoring performances. The website and ‘Time To Take Your Seats’ campaign was created by The Marketing Store and also invites fans to try and win tickets to games of their choice […]

Man Utd objects to Coke ads in tour game

Man Utd objects to Coke ads in tour game

Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]

Scottish football in branding overhaul

Scottish football in branding overhaul

Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]