Zoopla ends West Brom sponsorship after anti-Semitic gesture row

Zoopla ends West Brom sponsorship after anti-Semitic gesture row

Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]

BT Sport launches new TV ad

BT Sport launches new TV ad

BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, barbershop […]

CMW’s Magic Surprise for Arsenal

CMW’s Magic Surprise for Arsenal

After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]

Paddy Power ties with Stonewall to support gay footballers

Paddy Power ties with Stonewall to support gay footballers

Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]