A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]
Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty. The ad, which promotes the availability of BT Sport on the Virgin Media platform, uses the strapline: “Make sure you start the season with the right team” and reunites […]
Carlsberg has launched an interactive website to accompany its official beer of the Barclays Premier League status, offering fans a live real-time data feed monitoring performances. The website and ‘Time To Take Your Seats’ campaign was created by The Marketing Store and also invites fans to try and win tickets to games of their choice […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]
Portuguese consultancy Brandia Central has designed the UEFA Euro 2016 identity, which is based around the theme of ‘Celebrating the Art of Football’. The tournament will be held in France, and the identity was unveiled this morning by UEFA President Michael Platini, president of the French Football Federation Noel Le Graet, and other football dignitaries. […]
Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]
Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]