HSBC UK launch idents this weekend as they take over the sponsorship of Channel 4’s coverage of Formula 1. The sponsorship deal will see HSBC UK’s idents across 23 race weekends throughout 2023, with qualifying for the first race taking place in Bahrain on 4th March. The sponsorship idents, created by integrated marketing agency Wunderman Thompson UK, will remind viewers of HSBC’s […]
Digitas UK has created a high-octane sequel to the acclaimed ‘Powered By Honda’ film released in April earlier this year, to promote Honda’s return to success in Formula One in the run up to the Japanese Grand Prix. The new animated film celebrates Honda’s endless race by showcasing some of the key moments from Mexico […]
Inskin Media has announced a global advertising partnership with Formula 1, to exclusively deliver high-impact, non-intrusive Pageskin ad formats for the very first time across Formula1.com. Formula 1, the pinnacle of motorsport, is watched by an audience of 550 million a year and takes place in 21 countries, across five continents. The deal opens up an incremental […]
Sky Sports ushers in the next chapter of Formula 1 with a rousing new ad that takes us back to where it all began. The 40-second promo was created by Sky’s in-house advertising agency, Sky Creative Agency. ENVY Advertising crafted the sound design and reworked Fleetwood Mac’s classic F1 theme, ‘The Chain’ to complement the […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Agency TMW Unlimited is launching a campaign for INFINITI, the luxury vehicle division of Japanese automaker Nissan, which will offer 5 lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October. The work breaks on 6th July and runs across five key European markets – Italy, France, Germany, […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]
To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.
Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]
