Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]
Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for […]
MACMA – Breast Cancer Aid Movement, in partnership with DAVID Buenos Aires, have come together again to launch their newest campaign, “What’s On Your Mind?” The new spot highlights how in the same time it takes to check our social media channels, we can perform a simple and painless self-check on our breasts. Approximately one […]
BTL Brands, the independent branding agency for startups, has launched Chapter 2 (C2), a new wellness and protein brand, in France. The brand concept is born from the founder’s next chapter in his career, from having built a small empire of six gyms in Nimes, France. From creating the brand name and personality, to building […]
Dementia UK launches a three-minute film ‘Together Again’ that highlights the specialist one to one support its Admiral Nurses deliver to people living with dementia. The design and direction of the film was led by Reuben McNaughton from Passion Pictures. Created by Arthur London and produced by Royle Productions, the highly emotive animated film brings […]
Cardiovascular disease is Ireland’s number 1 killer, but 80% of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering, confident and contemporary, […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]
To mark its second year as an official strategic partner of Alzheimer’s Society and Alzheimer Scotland, HSBC UK is launching #GiveAMemory – a social and retail campaign that talks about the value of memories, especially at Christmas. The campaign highlights the tools HSBC UK provides to help those living with dementia, including their new ‘Managing […]