WLM ‘Homeless is what they are, not who they are’ by AMV BBDO

WLM ‘Homeless is what they are, not who they are’ by AMV BBDO

West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]

The Social Chain Group launches interactive billboard to help Manchester’s homeless

The Social Chain Group launches interactive billboard to help Manchester’s homeless

An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]

Iris Amsterdam hits the streets with agency Christmas card

Iris Amsterdam hits the streets with agency Christmas card

Iris Amsterdam has taken the agency Christmas card format back to its roots by creating real cards for sale this festive season. Colin Lamberton, executive creative director, Iris Amsterdam says: “It’s that time of year when ad agencies try to outdo each other with wacky stunts, expensive digital builds and quirky products. We’ve been just […]

New CollectPlus short film ‘A Coat Tale’ highlights how to donate coats this winter to wrap up London

New CollectPlus short film ‘A Coat Tale’ highlights how to donate coats this winter to wrap up London

 CollectPlus, the UK’s largest independent store-based delivery and returns service, has created a short film called A Coat Tale to highlight its partnership with Hands on London and their Wrap Up initiatives in London, Birmingham and Manchester which will once again be collecting unwanted coats and distributing them to a variety of causes across […]

me&dave takes the conversation to the next level with a rebrand for homeless charity robes

me&dave takes the conversation to the next level with a rebrand for homeless charity robes

me&dave has rebranded Southwark-based homeless charity robes, to help it attract the investment it needs to continue its life-saving work on the streets of London. robes’ volunteers spend eight months of the year campaigning and raising money to provide shelter during the harsh winter weeks. They also provide practical and emotional support throughout the year […]

Centrepoint appoints Wild Card to launch the Big Broth campaign

Centrepoint appoints Wild Card to launch the Big Broth campaign

Wild Card has been appointed by the UK’s leading youth homelessness charity, Centrepoint to handle PR for the mass activation phase of its latest fundraising initiative, the Big Broth, following a competitive pitch.  The Big Broth kicked off in early 2018 with a search to find the nation’s tastiest homemade soup to raise money for […]

End Youth Homelessness team with WCRS and Jack Agency to help #TurnLivesAround

End Youth Homelessness team with WCRS and Jack Agency to help #TurnLivesAround

End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

Global creative business Jones Knowles Ritchie (JKR) and communications agency Revolt have launched non-profit brand For Richer, For Poorer, in response to Windsor council leader’s call for removal of homeless people before May’s royal wedding and the wider issue of homelessness in the UK. For Richer, For Poorer is a unique range of commemorative products […]