RAPP UK is launching a ground-breaking new approach to finding talent with The READY Initiative, an apprenticeship for young people who have experienced homelessness and are suited to a creative career. The initiative is a partnership between RAPP UK, youth homelessness charity Centrepoint and education specialist Creative Pioneers to find and develop these individuals. More […]
New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]
Creativeland Asia, one of India’s largest and most sought after independent agency. It was founded by Sajan Raj Kurup in the summer of 2007, and is now one of the fastest growing and the most awarded independent communications companies in the country. We had an opportunity to sit down with Raj during the Cannes Lions […]
It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]
MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]
Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research. The Content Marketing Association’s study, The Role of Social in Content Marketing, asked 100 senior level marketers, media agencies and creative agencies. It […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]
A new study from agency research unit McCann Truth Central found that 70% of the nearly 500 agency professionals surveyed believe the industry’s “best days are behind us.” More than half (56%) said they wished they were doing something “more creative.” Chris Weil, who is also chairman and CEO of Momentum Worldwide, accentuated the positive. […]