A car crashes into a giant wedding cake outside Blenheim Palace, as Direct Line raises awareness of wedding guests drink driving Direct Line has launched a stunning new creative, with a car crashing into a giant wedding cake outside the UK’s most Instagrammed wedding venue1 Blenheim Palace, to raise awareness of the risks associated with drink […]
Property and casualty insurer partners with creative agency, 50,000feet, to produce series of commercials aimed at HNW audiences PURE, the specialty property and casualty insurer, dedicated to creating an exceptional experience for responsible high net worth families, has launched a national advertising campaign to promote its new creative platform, ‘Join the Club.’ ‘Join the Club,’ […]
ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill’s immediate expenses payment which helps smooth the way for customers […]
At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]
Laka, a community-based insurer of cyclists has been rebranded by Ragged Edge. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head. Tobi Taupitz, co-founder, Laka says: “Traditional insurance models, with complex clauses, excesses and a painful claims process are broken. Our […]
Helping the UK to stay as active and healthy during lockdown
Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time. Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances. […]
Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes. Making […]
Churchill – one of the UK’s most loved brands – is relaunching this Autumn with a new campaign and rebrand that encompasses every element of the insurer’s identity, from the company logo to its iconic figurehead. The new campaign, created by ENGINE, launches on the 4th October with a TV spot shot by award-winning director […]
Love or Fear, the agency launched by Dave Dye, Matthew Waksman, and Allan Dutton has won the creative advertising account for the Zurich backed, travel insurance disruptor, Pluto, without a pitch. Pluto was launched to offer seamless travel insurance for millennial travellers. The five star trust pilot rated service offers a hassle-free experience; from 1-minute […]
Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]