LAB Group appoints Valtech’s Harpreet Bushell as Chief Growth Officer

- Bushell joins from digital agency Valtech, where she was Commercial Director - Will be responsible for overall revenue growth of LAB Group agencies, which include LAB and Reflect Digital

LAB Group appoints Valtech’s Harpreet Bushell as Chief Growth Officer

LAB Group has announced the appointment of Harpreet Bushell to the newly created role of Chief Growth Officer. Bushell joins from digital agency Valtech, where she spent just over two years as Commercial Director, with responsibility for new business. As a member of the global alliances team for Microsoft and Sitecore, Bushell developed joint lead generation […]

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]

LAB forms LAB Group with acquisition of Reflect Digital

LAB forms LAB Group with acquisition of Reflect Digital

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]

New online tool from LAB helps improve team work

New online tool from LAB helps improve team work

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]

LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

LAB promotes Ipar L’Aimable to Creative Director

LAB promotes Ipar L’Aimable to Creative Director

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the promotion of Associate Creative Director, Ipar L’Aimable (Ips), to the role of Creative Director. Since joining LAB from creative agency Above+Beyond in December 2017, L’Aimable has led […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new creative concept and visual identity for the next Digital Podge, which takes place on Friday 30th November. Lab’s concept for the now-legendary industry event, Unconsciously Coupling, is […]