LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

LAB promotes Ipar L’Aimable to Creative Director

LAB promotes Ipar L’Aimable to Creative Director

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the promotion of Associate Creative Director, Ipar L’Aimable (Ips), to the role of Creative Director. Since joining LAB from creative agency Above+Beyond in December 2017, L’Aimable has led […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab develops ‘Unconsciously Coupling’ creative concept and visual identity for Digital Podge

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new creative concept and visual identity for the next Digital Podge, which takes place on Friday 30th November. Lab’s concept for the now-legendary industry event, Unconsciously Coupling, is […]

Tipi ‘throws rental rule book out of the window’ as it launches new digital platform

Tipi ‘throws rental rule book out of the window’ as it launches new digital platform

Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]