Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]
PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]
Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]
Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes disappointments and considerable fatigue. A recent TNS KANTAR study for Match shows that today 45% of single women complain about the lack of commitment of other singles. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new, thinking the […]
Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top […]
Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography. Working with VCCP, […]
Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced. Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a […]
To talk about stress these days has become as common as a weather discussion. Things tend to get complicated when we transform normal, everyday life situations into real dramas. Based on this insight, Publicis Romania developed “Drama out of nothing” campaign for the launch of Sanofi’s MagneVie Stress Resist, an innovative combination of natural extracts, […]
Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection. This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film […]
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot. The app, created by […]