To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising only in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of […]
BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingForTheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction. Launched on Monday 20 August and running across multiple […]
After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]
London-based international customer experience agency, I-AM, has been retained by CenterHotels to create a series of fresh and dynamic branded restaurant concepts and review the brand essence of their various dining offers. The aim is to develop an atmosphere that allows for a memorable brand experience, along with a design concept that is flexible and able […]
Following a competitive pitch, Prophecy Unlimited, the CRM & Acquisition specialist agency in the Unlimited Group, has been awarded a multi-million pound, 5-year contract for BMW Group. The contract covers the continued support of the BMW Group retailer websites, for BMW UK, MINI UK, Motorrad UK and Rolls Royce brands globally, ensuring a consistent brand […]
Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move […]
Abarth, the FCA Group-owned car brand, has appointed krow to work on its UK advertising. The account moves to krow, which handles Fiat’s UK creative account. krow’s brief covers Abarth’s UK advertising across channels including TV, press, radio and OOH, and the first work from the agency is a radio campaign that is expected to […]
Digital agency, Mirum, announced the appointment of Mark Newcomer as Global Chief Strategy Officer. Newcomer will be responsible for driving the vision of Mirum’s strategy and analytics practice on a global level and working with regional teams to connect that vision to Mirum’s local goals and initiatives. “Mark’s appointment to this role is a key […]
ADvendio announces the arrival of Michael Coghlan as the new Business Development Manager for the Asia Pacific. He will provide expert support and training for customers in the implementation of the ADvendio ad sales management software. With over 20+ years experience working in APAC, Michael has operated in senior sales and marketing roles for a […]
As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]