Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
Teespring, the online commerce platform which empowers creators to design, promote and sell their own products, have conducted in depth research into the generation leading the way online – Gen Z. We are now in an era led by this powerful generation; they are not only controlling the digital sphere, but also spending habits – […]
Unlimited Group has hired Nick Chiarelli as Head of Trends as the independently-owned marcomms Group launches its unique planning process, Catalyst, set to transform brands and drive business growth. Chiarelli, former Director of Consumer trends at GfK Roper Consulting and director of Iconoculture/Gartner, joins the company from Foresight Factory, where he was Client Partner. He […]
Publicis Spine announces the appointment of Ian Thomas as Chief Data Officer. In this role, Thomas will be responsible for the overarching data and analytics strategy for Publicis Spine and fostering a unique culture of learning across Publicis Groupe’s Solution Hubs. He will be based in London and report into Lisa Donohue, CEO of Publicis […]
Altrincham-based creative marketing agency Sunny Thinking is proud to announce six new account wins to kick off 2019. Stockport-based tie and accessories manufacturer and supplier William Turner, has commissioned the agency to look after all its marketing and branding as the family business celebrates its 50th anniversary. Further afield, the London based National College of Creative Industries approached […]
Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announced the appointments of ten new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sale and HR department. Sam Parker joins from Webgains as Director of Partnerships, to oversee the agency and wider strategic partnership […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]