My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service centre on the designated day, but several things went wrong, and I didn’t get it back as planned. Needless to say, I was anything but happy. Why am I telling you this? Well, things […]
China is on course to overtake the USA as the world’s leading source of foreign trademark applications by 2020 according to new research released by CompuMark, the industry leader in trademark research and protection solutions. Trademark-filing trends are a powerful indicator of economic activity. In the past two years alone, the number of Chinese trademark […]
Commercial has reported its highest ever audience of 36 million listeners (35.97 million) according to new figures for Q1 2018 published by RAJAR, the body responsible for measuring radio audiences in the UK. This total audience represents a 4.2% increase on the same period last year and commercial radio’s biggest ever lead over BBC radio, […]
Kony, Inc., provider of the leading digital banking platform and associated suite of banking applications, has chosen Metia Group – a global marketing agency with expertise serving both tech and fintech brands – as Agency of Record for the international launch of its flagship digital banking solution. Kony selected Metia to provide brand, audience and […]
After 25 years in its Bath office, Armadillo CRM began its next chapter in Bristol on May 18. Now based in The Quorum in the city centre, the CRM specialists with clients including McDonald’s, hotels.com and Disney, has moved into a spacious, newly refurbished office that should offer huge potential for the company’s growth plans. […]
Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings. The bucket is the latest […]
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]
Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]