Confused.com, the first car insurance comparison site, has appointed Sam Day as Chief Marketing Officer (CMO) to drive forward its proposition to save drivers time and money. Sam brings dynamic expertise from his 20-year career delivering profitable marketing and business transformation strategies for motoring and tech giants such as RAC, Microsoft, AA and HSBC. Sam […]
A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary achievements, having won more Olympic medals than any other single sports club in the world. To celebrate its 200th anniversary, Leander Club will be selling a limited quantity of Grande Champagne Vintage Cognac 1990, with packaging designed by strategic […]
Carnsight Communications, an independent PR and communications company which works with small and creative businesses such as VIGA, Armadillo CRM, Helen Baker and Taylor’d Bundles, has extended its team with the appointment of new account manager, Steph Palmer. Joining Carnsight Communications in February as an intern, Palmer quickly became indispensable and joined on a permanent […]
Swedish creative agency Stendahls, have unveiled the ‘world’s most boring billboard’ for Sioo:x. Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true and Stendahls’ mission […]
jones knowles ritchie (jkr) has designed the brand identity for the first in a wider range of urban foraging inspired scents for London perfumer Miller Harris: Hidden on the rooftops, Lost in the city and Wander through the parks. “Foraging is now more relevant than ever. From foraged botanical cocktails to artisan food, we wanted to bring that sense of discovering […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
Everybody says that the right make-up is one of the most important things for a woman in a job interview. But, what if one of the Brazil’s most popular make-up brands just said the opposite? Jequiti did that. Studies show that the Brazilian economic crisis has generated devastating consequences to the Brazilian workers. According […]