CANAL brings back the 80s in new ad campaign by BETC

CANAL brings back the 80s in new ad campaign by BETC

In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]

BD Network appoints New Business Director to support Continued Growth

BD Network appoints New Business Director to support Continued Growth

Brand experience specialist, BD Network, has appointed Anna Stennett as business director, to support its continued growth. Anna brings a wealth of experience in the areas of business development, and strategic marketing, alongside a passion for developing strong client relationships. At BD Network, she will spearhead new business efforts, nurture strong relationships with both existing and […]

Social Marketplace Tribe Appoints UK General Manager

Social Marketplace Tribe Appoints UK General Manager

TRIBE, the online marketplace that connects brands with everyday micro-influencers, announces the appointment of Lisa Targett to head up the UK operation, which launched in April.  Lisa, who reports to Anthony Svirskis, CEO, will run the UK-strong team of 6, with aims to expand to 10 by the end of the year. Svirskis commented, “We […]

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]