As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]
Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally. He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]
The marketing communications industry is notorious for coming up with new terms, buzzwords and jargons – some might even say its their job to do so! To highlight this fact and make light of it, creative agency We Are Social’s French office have turned some of the well know buzzwords into beautiful vinyl albums. “As in all professions, […]
UK short break specialist Center Parcs has introduced a new online booking system, designed by digital agency Code Computerlove. The new accommodation booking experience follows the launch of a new site design, which was implemented by Adobe. “We’ve been working closely with the Center Parcs team, carrying out extensive research to understand the unique needs of […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
Landsec, one of the UK’s largest listed commercial property company and owner of Piccadilly Lights, has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new display. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign […]
Spark44 has announced the appointment of Ralf Specht as Chief Executive Officer (CEO), elected by the Joint Venture Board of Management. As of 1 January 2018, Mr Specht replaces Steve Woolford as CEO, who is retiring from the business. After a successful career with global automotive brands and communications agencies, Steve developed the Spark44 business […]
As Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]