Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor , the world leader in enterprise brand protection. Despite the fact that 91% said they wouldn’t knowingly buy a counterfeit product as a […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Christmas is fast approaching and our TV screens, shops and homes are already awash with red, green, gold and white – the key colours we associate with this time of year. But why does Christmas have specific colours, and how do they affect our mood and behaviour at this time of year? Green and red […]
Digital brand design agency, Nalla has teamed up with UX design, development and production agency Digi Nut, to produce a fun and addictive online game for the Christmas period. Called ‘Swatch Off,’ the game can be played here. Consider yourself a brand expert or design guru? It’s time to prove it! Take the challenge, against […]
 Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organisation, CARE, Centre for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. […]
Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to […]
YMCA is encouraging people to acknowledge the homeless without judging this Christmas, with a new film created by Southpaw. The Tunbridge Wells-based agency has created the emotive campaign, using the tagline “Don’t look the other way”, for the West Kent YMCA to raise awareness of youth homelessness in the local area and encourage people […]
The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival. Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking […]
Scarecrow Communication has created an integrated campaign for FreshLook – one of the world’s largest selling coloured contact lenses, featuring upcoming Bollywood star, Disha Patani. The ad film has been directed by award-winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry. […]
Full-service, integrated advertising and marketing agency, bigdog, announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place on Wednesday – 13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickell – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was […]