The second Tuesday of October is a special day when METRO calls to pay tribute to its customers and to celebrate dedicated business owners. Own Business Day features business owners’ special offers and promotions, which they upload for customers to find on the online platform. Through Own Business Day METRO champions Independent businesses by celebrating […]
Ninety years of experience and a reputation for quality makes TOMY one of the world’s favourite toy brands. But following a review of their infant and toddler ranges, TOMY saw opportunity to stand out and communicate the fun and joy of their products to a new millennial audience. TOMY asked Robot Food to carry out […]
Havmor is the second largest real milk ice cream brand in India, known for its unique and innovative offerings. In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with two Cool Gaiz (cows). Conceptualised by Creativeland Asia, which recently won the brand’s […]
The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country – providing, in addition to delays and less number of available cars, victims that will carry forever […]
For the first time in hundreds of years, the Dutch Masters from the Hermitage St. Petersburg return to their home country – The Netherlands. In this campaign, developed by TBWA\UNITED, rather than showcasing the greatest works of the exhibition on the streets and online, the full picture of these masters is never completely revealed. The […]
American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]
Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]
South African Tourism has unveiled a bold new brand direction with the launch of its new short film. The 10-minute film places the people of South Africa and the country’s many varied cultures at the heart of the story. The film, which has a highly cinematic and stylised treatment, utilises the tradition of South African heritage […]
Carlsberg has appointed full service creative agency LIFE as its below the line (BTL) roster agency following a eight-way competitive pitch process. LIFE will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting […]
VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent. He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic Committee and PepsiCo. Sharpe will […]