For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]
Voices.com has released their look at the media and advertising trends that will dominate over the next year. The 2017 Trends Report illuminates how the North American media and advertising landscape is shifting – as told by the voice over industry. Choices made in the voice over performances – such as the characteristics of the […]
The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]
Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]
The Epica Awards kicks off its 31st competition with a lot in store. The new jury president, location and categories are just a few of the changes to the awards in 2017. Advertising, PR, design and digital agencies as well as production companies start entering their work in August (with a €100 early bird discount), […]
Bringing digital and print together, Time Out London readers will have a chance to stream exclusive behind the scenes footage of the cast of new Netflix show ‘Glow’ straight from the magazine’s cover. The video-in-print cover ad is one element of Time Out’s latest creative partnership as part of Three’s pioneering ‘Go Binge’ campaign. This […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range in the summer of 2017, which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily […]
OLIVER Group has collaborated with the Guardian, to launch Learn about the world of… The Media Planner: a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The B2B initiative is being sent to media planners across London, and aims to cut through the noise and […]