The Ford Kuga is a great car. An incredible crossover. In fact it’s probably the most premium and quality crossover in its category. The problem however was that consumers were not familiar with it, and thus they didn’t even take it into account when they went car shopping. BBR Saatchi & Saatchi decided to change that […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]
Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
Premier Foods is set to launch a new communications positioning for its iconic cake brand, Mr Kipling, with a comic TV spot based on the theme of its sweet treats being an ‘Exceedingly Good Distraction’ in a £2.5m campaign. The ad is created by McCann London, who were recently provided an opportunity to work on […]
ATS Euromaster lines up on the grid to sponsor Drive, a brand new entertainment series started April 7 on ITV. Hosted by Vernon Kay, with expert advice from double British Touring Car Champion, Jason Plato, Drive features eight celebrities getting behind the wheel of a variety of cars, including old bangers, buggies, 4x4s and rallycross cars, […]
Egg Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale. First Kiss tells the story of a young couple at a party, who spend their night trying to kiss but […]