MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]
Award-winning creative special effects company, Artem, has recently completed an ambitious window installation for London’s Selfridges on Oxford Street. The giant 2.8 metre orbiting orrery – a mechanical model of the solar system – forms the centrepiece of Selfridges’ 2015 cosmos-themed Christmas window displays. The gold and chrome model will rotate all day, every day […]
Brompton Bikes, the London-based foldable bikes brand, is offering people around the world the chance to make a short film about undiscovered parts of their home cities and have it judged by director Guy Ritchie for a competition. Entrants to the Brompton Bikes #MyUnseenCity global film competition are asked to make a 15-second video showing […]
Heineken USA unveiled a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept store Alchemist Miami, marking the very first time the beer brand’s #Heineken100 program expands into home goods. The luxurious decorative accessories were hand-poured with a proprietary soy and wax blend, then de-molded and heat-finished, also by hand. The products […]