Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for […]
Live & Breathe has been appointed by The Restaurant Group as its lead integrated agency on Frankie & Benny’s after a four-way pitch. Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand. The agency will report in to The […]
Samsung is set to host the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK. The ‘#GS6IsHere’ activity, which launches April 10 for one day only, aims to create a frenzy of noise and interaction around the new smartphones. Samsung […]
Samsung is set for a retail first with a campaign, developed with Cheil UK, that will put it centre stage in the world’s most famous department store: Harrods. The activity will see Samsung take over the majority of the retailer’s window displays and is the first time the retailer has let a technology brand take […]
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]
The head of Starbucks has announced that the company will no longer be writing the phrase ‘Race Together’ on its drinks and products to inspire discourse about race relations in the US. The week-old initiative sparked debates about race in the US and attracted unparalleled criticism, forcing Starbucks chief executive Howard Schultz to leap to […]
Coca-Cola and Rita Ora marked the centenary of the Coke contour bottle with the British singer opening the Contour Centenary Bar in London’s Soho – and a photoshoot clearly meant to compare the curvature of the singer to that of the bottle; or as the Daily Mail put it: “offer a glimpse of sideboob.” The […]
Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]