Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]
A recently released research has revealed that many brands still have yet to work out the best way to share content on social media channels. The number one cause of frustration was too many updates (chosen by 29% of UK adults), with a similar third of consumers (27%) citing social updates that were clearly irrelevant […]
The new FIAT 500 and British singer-songwriter, Ella Eyre, created history tonight by debuting a re-mastered iconic track on stage together. A star-studded crowd gathered at Potter’s Field Park in London to witness a specially re-mastered version of the number one track “Best Of My Love” by The Emotions. The new FIAT 500 and Ella, […]
Google has unveiled its biggest update in 16 years with the introduction of a new dynamic, animated logo which will react to users written and verbal search requests. The new look ditches the old serif typeface which Google has used since 1999 in favour of its own sans-serif creation. The changes will see the letters […]
Hearst Magazines is set to release a new look for Cosmopolitan magazine from September 2. The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar. The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available […]
Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]
The digital world has evolved fast, but the catalogue remains an integral part of clothing brand Boden’s identity. And so the brand enlisted BBH London to update the catalogue for the modern digital age, communicating the product range in a new way that would attract the customers of the future. BBH’s brief was simple: Modernise […]
TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO […]
Apple has rebranded its annual live music festival and will livestream the performances on Beats 1 in a bid to promote Apple Music. Formerly known as the iTunes festival, Apple’s yearly music festival will now be branded the Apple Music Festival and will feature headliners Pharrell Williams, One Direction, Florence and the Machine and Disclosure. […]
Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne, highlighting Sensis’ supporting role, especially in the small to medium business (SMB) arena. Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role […]