Youth charity The Prince’s Trust has partnered with independent agency Rufus Leonard to launch a refreshed visual identity and newly redesigned website offering an improved user experience for young people and supporters. The new Prince’s Trust website has been designed by Rufus Leonard to be mobile responsive, accessible and easy-to-navigate, with clear user journeys and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TFL-film.mp4[/KGVID] M&C Saatchi has unveiled an integrated campaign for Transport for London, targeting all road users with its One Risk message running until next spring. With the insight that we make 35,000 decisions each day, the TfL campaign encourages road users to appreciate that although many decisions are minor, making a bad one […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
Unicef UK is launching a powerful new film created by Don’t Panic London highlighting the charity’s work for children in conflicts and emergencies. The film coincides with a new Unicef report showing that the number of children who have sought asylum in the European Union has almost doubled compared to the same period last year. […]
Havas Media UK has announced that it is expanding its offering by opening its doors in Manchester. Building on the success of Havas Lynx, Havas PR and Havas People, the global marketing and communications group unveils the launch of the UK’s first Village offering across creativity, media, PR, data and technology in the form of […]
Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]
Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just […]
Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]