Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin from 1st January 2014 and is worth around £135m in billings. The account comprises media planning and buying duties across all L’Oréal brands in UK & Ireland, including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Vichy, L’Oréal Professionnel […]
http://www.youtube.com/watch?v=0fo0RH2G9FA&feature=youtu.be It’s true – the 2014 Corvette Stingray can literally read the driver’s mind in Commonwealth’s “World’s First Reverse Test Drive” campaign. Using brainwaves to illustrate what it’s like to reverse test drive the vehicle, the production company B-Reel and Commonwealth looked to five professional drivers to illustrate the concept. B-Reel strapped each driver with […]
Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]
De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers. The “For You, Forever” app, developed with mobile marketing company Somo, lets customers compare the different styles, cuts and weights of diamonds using technology called “Iris” and customise the style […]
Instagram is inviting users to “learn more” about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week. In a blog, the Facebook-owned social media site outlines what US users can expect to see soon. The photographs will […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
W+K Exp and Outset India unveiled Blind Spot, an exhibition that explores the aesthetics of middle class India. It is often said that there are too many differences in our middle class for there to be a common sensibility of any kind. Harsher commentators have even suggested that the middle class lacks taste, never mind […]