Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]
• World Mental Health Day, new data from a leading UK charity reveals a worrying mental health surge. • New video - called “The Feelings” - helps raise awareness of the suffering many frontline staff are experiencing
THE number of frontline workers seeking help with potentially suicidal thoughts has increased by over 70 per cent in the last year, the Laura Hyde Foundation (LHF) announces today. Disturbing new statistics compiled by the UK’s leading mental health charity for emergency service workers shows rising numbers of nurses, doctors, paramedics, midwives, police officers and […]
• New creative platform positions Virgin Media, as the leader of superior connectivity, with the fastest WiFi guarantee of any major broadband provider, meaning customers can stream YouTube content, with the promise of 20Mbps in every room or get money back • The bold ad ‘Highland Rider’ characterises Virgin Media’s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike
Today, Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet provider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero […]
Saatchi & Saatchi UK has launched a new visual identity for the NBA, which features in Hoop Cities, a new eight part, in-language docuseries exploring the culture, history and connective power of basketball in Europe. The dynamic visual identity uses the basketball court to frame the narrative, and leverages Saatchi & Saatchi’s conceptual design and […]
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
Interactive experience by Energy BBDO and makemepulse enables parents and children to connect in the kitchen
Butter brand Kerrygold have launched ‘The Magical Pantry’, a globally accessible interactive experience which enables parents to bring their children into the world of cooking by combining magical children’s stories, and Kerrygold recipes, into a unique digital experience that offers parents and their children a way to connect in the kitchen. Young cooks and their […]
With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, Sam Kerr, Chloe Kelly will run between 21st September – 8th November to drive awareness of FIFA 23, the most complete EA SPORTS FIFA title ever. The campaign will run across multiple […]
In this sequel, AMV BBDO brings back the iconic scientist to interact with his local community and demonstrate how smart meters can help British people to better manage their energy use
Launch of the latest campaign from Smart Energy GB. Created by AMV BBDO, the integrated campaign shows how a smart meter can help the British public to better manage their household budgets and save energy – which, with the current energy crisis, has never been more important. Transporting physicist Albert Einstein from the 1950s to […]
Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability
Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company, built on purpose to do business better. In a shifting landscape of new influences and audience power, we decode change, navigate culture, and deepen authenticity to shape your reputation and accelerate your growth. This […]