Public Health England (PHE) launches the first ever national Government cervical screening campaign, ‘Cervical Screening Saves Lives’, to increase the number of eligible women attending cervical screening across England. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease – two a day. Screening, which only […]
GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]
A new campaign for the NHS launches this week, created by M&C Saatchi, and putting a blend of empathy and humour at the heart of the message for the first time. The campaign, which is hoped to get millions more people using the service, comes as colder weather moves into the UK which could put […]
Customer agency LIDA, part of the M&C Saatchi Group, has promoted Associate Creative Director, Spencer White, to the role of Creative Director. White, who joined LIDA as Creative Group Head in 2012, has been responsible for the creative output of a number of LIDA’s flagship accounts over the years. He has picked up multiple awards […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]
M&C Saatchi is delighted to announce the appointment of Mark Newnes to Deputy MD with immediate effect. Newnes has been with the agency for nearly eight years and has been promoted from managing partner where he led both the NatWest and Royal Mail accounts in combination with broader agency-wide responsibilities. Previously to this he led the […]
What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]
Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the campaign as part of a continued government drive to improve the quality and quantity of apprenticeships. Key audiences will include businesses, young […]