International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’shas been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this year. […]
McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]