MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise. MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact. MEC […]
MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start […]
Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]
4 Sales and MEC announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising. Volvic […]
MEC is launching Evolution, an innovative apprenticeship programme that will provide a formal qualification and life-changing career opportunities to entry-level talent. This new, market leading 12-month programme, created in partnership with Creative Pioneers Apprenticeships, is available to anyone with GCSE Maths and English Grade C and above. The apprentices will be placed in entry level […]
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
MEC has made changes to its global management team and UK agency leadership, setting it up globally and locally to continue to develop and thrive, Charles Courtier, the Global CEO of MEC announced on February 4. Jason Dormieux takes the helm as sole UK CEO and Stuart Bowden becomes Global Chief Strategy Officer. Jason will lead […]
Karmarama has appointed Jamie Toward as Managing Partner for Content. He joins Karmarama from MEC where he was Head of Content. Reporting to Jon Wilkins, Karmarama’s Executive Chairman, Toward will lead data-driven content, an ongoing growth area for the agency. Karmarama has a strong heritage in content strategy and creative, and through its production company Kream, […]
MEC has hired Matt Davies as its managing director of Content, Sarah Hennessy, the agency’s managing director announced on January 14. Matt’s appointment reflects the scale of the opportunity that digital content creation and deployment creates for brands across categories. He will be responsible for leading the evolution of MEC’s content offering, to ensure it […]
MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]