the7stars, the UK’s largest independent media agency, has promoted Helen Rose to the newly-created position of Head of Data, Insight and Analytics. In her new role, Rose will be responsible for leading the7stars’ newly-combined data and insight team, following the merger of the agency’s capabilities in these areas to form a unified, centralised resource. The […]
The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
A+E Networks UK has appointed UM as its new media strategy, planning and buying partner. The partnership began in July 2018. The broadcasting network appointed UM after a competitive pitch. Its previous media agency was Arena Media. A+E Networks UK was seeking a strategic partner to plan and buy all media investment, offline and online. […]
Yonder Media, the independent media agency founded earlier this year, has appointed Sabrina Francis as its first Group Brand Lead. Francis joins from VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in music. She was previously Strategy Director at Arena […]
Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]
Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
The Hospital Group – the largest UK provider of cosmetic and weight loss surgery – has appointed Branded3 to work on its search and media accounts, following a pitch process involving five other agencies. The Leeds, London and Bath-based agency is supporting The Hospital Group across media channels, starting with SEO, PPC, CRO, PR and […]