Shell has teamed up Kaley Cuoco to launch a five-part content series that challenges young people to reimagine their everyday journeys if they want to be part of a lower carbon future. Entitled ‘The Great Travel Hack,’ the series is an integrated digital-first campaign which will be housed on YouTube, targeting a younger audience interested […]
Nicola Marsh, Managing Director of Mediacom Manchester, has been selected as the new Chair of Manchester’s NABS hub. NABS is the support organisation for people working in advertising and the media. With a strong emphasis on improving wellbeing, it offers a range of professional development services free of charge for people at all levels in […]
Direct Line is encouraging the public to do more of what makes them happy by launching its Living Your Best Life podcast. Hosted by star of Dancing on Ice and Loose Women Saira Khan with Life Coach Stuart Holliday, the new podcast series is launching alongside two new spots for TV and radio. In the spots, created […]
Red Brick Road has developed a campaign for Hillarys new sponsorship of Homes on 4, Channel 4’s property portfolio. The sponsorship deal covers all of Channel 4’s home programming including programmes such as Location, Location, Location and Grand Designs. Hillarys signed the eight-figure Channel 4 sponsorship deal in November 2018, signalling an important and ambitious […]
Boots Opticians unveils a new campaign showcasing how they can help consumers feel confident and find frames they’ll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed […]
Gumtree, the UK’s biggest buying and selling community, will launch a new advertising campaign, The Neighbourhood’s Good, on Saturday 12th January, emphasising the brand’s role in creating a sense of community purpose and local pride. Used by one in three people in the UK[, Gumtree is aiming to highlight the connections made between its users as they […]
Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]
Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland. In the […]